April 8, 2024
A Wetcast Concrete Brand for Any Market
With millions of blocks being produced a year through our 130+ licensing network, there's sure to be a brand to suit your businesses needs!
February 20, 2024
What is Licensing?
Licensing is the legal permission granted by a licensor to a licensee to use a product, service, technology, or intellectual property under specific terms.
February 7, 2024
5 Reasons You Should Consider Licensing a New Product
Is this the first time you’ve considered licensing a product? There are plenty of instances when a licensing relationship makes sense. Here are five benefits a licensing arrangement may offer you and your company.
May 28, 2023
Northern Lakes Economic Alliance (NLEA) Symposium and Showcase
At the recent Northern Lakes Economic Alliance (NLEA) Symposium and Showcase, Aster Brands' Jake Manthei participated on a panel exploring state and local labor trends.
May 11, 2023
2023 Regional MITES Competition
Our very own Jake K and Tom had the privilege of judging the 2023 regional Michigan Industrial and Technology Education Society (MITES) competition at Petoskey High School last week.
November 8, 2019
U.S. Congressman Jack Bergman Honors Aster Brands for Exporting Success
Congressman Jack Bergman (MI-01) today presented Aster Brands of Charlevoix with the U.S. Commercial Service’s Export Achievement Certificate.
Jul 26, 2019
Aster Brands To Host Grand Opening
Travelers on US 31 have probably noticed a new name in town. Aster Brands recently purchased and renovated the former Northwest Design Group building at 2940 Parkview Drive in Petoskey, just across from East Park.
June 28, 2019
Changing The World In Concrete Ways: Wilbert Precast and the Sawla Children's Home
Watch this video to see how Wilbert Precast CEO Dan Houk and his wife Lori have lived out the Aster Brands purpose of changing the world in concrete ways.
October 10, 2018
Charlevoix, Mich.: On October 4, during the Michigan State Extension 2018 CEC (Connecting Entrepreneurial Communities) State-wide Conference, Aster Brands President Jake Manthei delivered a keynote address describing the history and scope of the multi-generational Manthei family businesses and their commitment to supporting Northern Michigan communities.
August 31, 2018
Charlevoix, Mich.: In spite of its rural, resort town roots - a Northern Michigan business has set audacious goals to expand internationally. With an aggressive growth plan in place and a recent merger on the books - Aster Brands growth trajectory continues as international expansion heats up.
May 8th, 2024
Social Media in the Precast Industry
What does social media have to do with the precast industry? Does it really play a role in your business? Should you be spending your valuable time with it?